Expressive close-up portrait of a smiling person against a vivid blue background.

Brand strategy, design and execution.

One consistent brand experience, delivered at every touchpoint.

Expressive close-up portrait of a smiling person against a vivid blue background.

Brand strategy, design and execution.

One consistent brand
experience, delivered at
every touchpoint.

Expressive close-up portrait of a smiling person against a vivid blue background.

Brand strategy, design and execution.

One consistent
brand experience,
delivered at every
touchpoint.

Most brand projects don't fail from a lack of ideas.
They fail in execution.

Most brand projects don't fail from a lack of ideas. They fail
in execution.

Most brand projects don't fail from a lack of ideas. They fail in execution.

Strategy and design fall out of sync. The team is at capacity. Everyone weighs in, but the brand loses clarity and momentum in the process.
Sound familiar?

A brand that no longer feels the way it should.

Ideas and concepts that never really get built.

Endless briefings and feedback rounds that lead nowhere.

Strategy and design fall out of sync. The team is at capacity. Everyone weighs in, but the brand loses clarity and momentum in the process. Sound familiar?

A brand that no longer feels the way it should.

Ideas and concepts that never really get built.

Endless briefings and feedback rounds that lead nowhere.

Strategy and design fall out of sync. The team is at capacity. Everyone weighs in, but the brand loses clarity and momentum in the process. Sound familiar?

A brand that no longer feels the way it should.

Ideas and concepts that never really get built.

Endless briefings and feedback rounds that lead nowhere.

One person.
Strategy, design and execution.

I bring both disciplines together in one role, speaking the language of both management and creative teams.

Clear ownership across teams and stakeholders.

No gap between the strategy deck and the design.

Concepts that actually get built. A brand experienced consistently, everywhere.

Concepts that actually get built. A consistent brand experience, everywhere.

Results, not promises.

1. Strategy and execution, connected

You get hands-on strategic and operational support, so concepts don't stay on paper. They get built.

1. Strategy and execution, connected

You get hands-on strategic and operational support, so concepts don't stay on paper. They get built.

2. Pressure off your internal team

I plug into your existing setup and step in wherever capacity, structure, or brand expertise is missing. Your team moves faster, without losing quality or direction.

2. Pressure off your internal team

I plug into your existing setup and step in wherever capacity, structure, or brand expertise is missing. Your team moves faster, without losing quality or direction.

3. Brand consistency across every touchpoint

From core guidelines to customer-facing details, I make sure your brand stays consistent across channels and feels coherent to your customers.

3. Brand Consistency across every touchpoint

From core guidelines to customer-facing details, I make sure your brand stays consistent across channels and feels coherent to your customers.

3. Brand consistency across every touchpoint

From core guidelines to customer-facing details, I make sure your brand stays consistent across channels and feels coherent to your customers.

4. Brand design grounded in strategy

I make sure visual decisions are not only well crafted, but also grounded in clear positioning, customer understanding, and the bigger picture of your brand.

4. Brand design grounded in strategy

I make sure visual decisions are not only well crafted, but also grounded in clear positioning, customer understanding, and the bigger picture of your brand.

Selected brands I’ve worked with:

Selected brands I’ve worked with:

Selected brands
I’ve worked with:

ABB,

ABB

AXALTA,

AXALTA

Blau,

Blau

Fraisa,

BYK

Hochtief,

Fraisa

o2,

Hochtief

Sparkasse,

Hochtief

o2

SPAX,

o2

Sparkasse

SPIE,

Sparkasse

SPIE

Stadt Duisburg,

SPAX

Stadt Duisburg

Telefónica,

SPIE

Telefónica

thyssenkrupp,

Stadt Duisburg

thyssenkrupp

TWK

Telefónica

TWK

thyssenkrupp

TWK

Services

From strategy to execution. All in one.

Brand Strategy

I get to the core of your vision and turn it into a clear, actionable brand direction. I define where your brand belongs, how it should speak, and how it stays consistent across messaging, design, products, and services. The result is a distinctive brand your team can confidently bring to life. What I handle: Target Audience Brand values Brand essence Brand Positioning Customer journey Vision & Mission Tone of voice

Brand Design

I shape your brand strategy into a visual identity people can instantly recognize and trust. From logo, color and typography to imagery, layout and tone of voice, every element is built into a system that feels clear, consistent and ready for real-world use across every touchpoint. What I handle: Logo Design Colour concept Typography Imagery & visual style Key Visual Iconography Brand templates Brand guidelines

Project Management

I make sure that ideas turn into reality. Ownership is clear, timelines hold, and nothing gets lost between strategy, design, and rollout. What I handle: Scope Objectives Stakeholder management Timeline & milestones Roles & responsibilities Budget management Feedback & approvals Rollout

Brand Strategy

To get to the core of your vision and turn it into something real. I show you where your brand belongs, how it should talk, and keep everything in line — text, design, products & services. The result? A brand that shows up loud, proud, and impossible to ignore. What I handle: Target Audience Brand values Brand essence Brand Positioning Customer journey Vision & Mission Tone of voice

Brand Design

I shape your brand strategy into a visual identity people can instantly recognize and trust. From logo, color and typography to imagery, layout and tone of voice, every element is built into a system that feels clear, consistent and ready for real-world use across every touchpoint. What I handle: Logo Design Colour concept Typography Imagery & visual style Key Visual Iconography Brand templates Brand guidelines

Project Management

I make sure that ideas turn into reality. Ownership is clear, timelines hold, and nothing gets lost between strategy, design, and rollout. What I handle: Scope Objectives Stakeholder management Timeline & milestones Roles & responsibilities Budget management Feedback & approvals Rollout

Person in a blue suit holding design books, color samples, and a ruler during a brand identity project.

“Chantal’s brand design expertise gave our o2 team a fresh perspective on how to optimize our brand management process. She led complex brand projects with exceptional clarity, communication and professionalism, and her precision in execution made our brand relaunch a success.”

Caroline Girardet

Senior Brand Manager,  Telefónica Germany

Chantal's brand guidance sharpened our positioning and unified our visuals. She focused strongly on simplicity which my team highly appreciated. She delivered a mix of creative spark and professionalism — highly recommended, great partner."

BIanca Hörner

R&D Director, Lucident

“From initial workshop to final implementation, their process showed deep understanding of both technical needs and user psychology.”

Bianca Hörner

Head of Finance, Ourvita Germany

“Chantal’s brand design expertise gave our o2 team a fresh perspective on how to optimize our brand management process. She led complex brand projects with exceptional clarity, communication and professionalism, and her precision in execution made our brand relaunch a success.”

Caroline Girardet

Senior Brand Manager,  Telefónica Germany

Chantal's brand guidance sharpened our positioning and unified our visuals. She focused strongly on simplicity which my team highly appreciated. She delivered a mix of creative spark and professionalism — highly recommended, great partner."

BIanca Hörner

R&D Director, Lucident

“From initial workshop to final implementation, their process showed deep understanding of both technical needs and user psychology.”

Bianca Hörner

Head of Finance, Ourvita Germany

“Chantal’s brand design expertise gave our o2 team a fresh perspective on how to optimize our brand management process. She led complex brand projects with exceptional clarity, communication and professionalism, and her precision in execution made our brand relaunch a success.”

Caroline Girardet

Senior Brand Manager,  Telefónica Germany

Chantal's brand guidance sharpened our positioning and unified our visuals. She focused strongly on simplicity which my team highly appreciated. She delivered a mix of creative spark and professionalism — highly recommended, great partner."

BIanca Hörner

Head of Finance, Ourvita Germany

“Chantal brings deep marketing expertise and a strong understanding of corporate environments. I highly recommend working with her.”

Anastasia Liapis

Global Head of Innovation, HP Health Solutions

Professional portrait of senior brand manager and brand consultant Chantal van der Bol against a vivid blue background.

Hi, I'm Chantal

Hi, I'm Chantal.

I believe strong brands are built when strategy and design work together—not one after the other.

With a background in graphic design and years of experience managing brand projects, I understand both sides: the pressure of turning strategy into effective design and the frustration of watching strong creative work fall apart when the strategy is unclear.

For more than 10 years, I've worked as a Brand Manager and Design Lead with companies of every size and industry, from large corporations like Telefónica, ABB, and thyssenkrupp to fast-growing tech and innovation companies.

In my work, I align stakeholders, strategy, and creative teams around a brand identity that does more than look good. It connects with customers.

With a background in graphic design and years of experience managing brand projects, I understand both sides: the pressure of turning strategy into effective design and the frustration of watching strong creative work fall apart when the strategy is unclear.

For more than 10 years, I've worked as a Brand Manager and Design Lead with companies of every size and industry, from large corporations like Telefónica, ABB, and thyssenkrupp to fast-growing tech and innovation companies.

In my work, I align stakeholders, strategy, and creative teams around a brand identity that does more than look good. It connects with customers.

With a background in graphic design and years of experience managing brand projects, I understand both sides: the pressure of turning strategy into effective design and the frustration of watching strong creative work fall apart when the strategy is unclear.

For more than 10 years, I've worked as a Brand Manager and Design Lead with companies of every size and industry, from large corporations like Telefónica, ABB, and thyssenkrupp to fast-growing tech and innovation companies.

In my work, I align stakeholders, strategy, and creative teams around a brand identity that does more than look good. It connects with customers.

Need support for your brand project?

Need support for your brand project?

Need support for your brand project?

FAQ

How do you integrate into our team?

While we work together, I become part of the team. I join team meetings, get familiar with existing workflows, and use the same tools you do. That way, I bring structure, clarity, and brand expertise without adding extra complexity.

Do you work on a project basis?

Yes. Project-based, as interim support, or as an ongoing sparring partner, depending on what's needed. That could be a focused strategy project, a corporate design relaunch, rollout support, or project management over several months.

Do you also support implementation?

Yes—that is the whole point. I define the direction, guide the creative work, manage stakeholders and agencies, and make sure the brand comes to life consistently across every touchpoint, not just on paper.

Do you have experience in both B2B and B2C?

Yes, both. From complex corporate environments to consumer-facing brand experiences. What matters most is always the same: understand the audience, know the business context, and know where the brand needs to perform.

How quickly are you available?

That depends on scope, timing, and current workload. I take on short-term and long-term projects alike. Reach out as early as possible, so we can figure out what you need, when, and how I can support you best.

What budget should we plan for?

That depends on scope, duration, and complexity. A focused strategy or design project is priced differently than a long-term relaunch or an interim role. Once I understand your requirements, I'll put together a tailored proposal.